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Abstract
The study explores consumer readiness and behaviors towards the adoption of smart technology in hotels in Adamawa state, Nigeria. A total of 300 hotel guests were surveyed to investigate their awareness, interest, and willingness to use various smart technology services, as well as the factors influencing their adoption behavior. The results show that consumers are generally aware and interested in smart technology services, with mobile check-in and check-out, in-room automation, and personalized recommendations for local attractions and restaurants being the most desired services. However, concerns related to data privacy and security, lack of trust, and lack of familiarity with the technology are identified as potential barriers to adoption. The study also finds that factors such as age, education, income, and prior experience with smart technology influence consumers' adoption behavior. Based on these findings, recommendations are made for hotel managers and policymakers to successfully implement smart technology services in a way that meets the needs and preferences of their guests, while also addressing concerns related to data privacy and security.