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Abstract
The fast moving consumer goods (FMCG) sector is an essential contributor to India's GDP, and it is the fourth largest sector in the Indian economy. The industry is enthusiastic about a burgeoning population whose rising which is willing to spend on goods designed to improve lifestyle. It is a creative opportunity to innovate in ways that make a difference and at the same time achieve business success by designing and modifying the products suitable to nature. Organizations and business, however, have seen the change in consumer attitudes and are the edge in the competitive market by exploiting the potential in the green market industry. However, a better understanding of consumer behaviour is necessary, especially in the FMCG sector. Therefore, the study fast moving consumer goods with special reference to Thiruvallur district (FMCG's)" is relevant for the companies to know the various green marketing practices followed by the FMCG companies and also the consumer's preference towards green products in the FMCG sector. This study also offers practical guidelines to marketers who are planning to target the Thiruvallur district market. Even though Thiruvallur district is an agricultural based district, there is a good scope for developing thrust sector activities of equipment like pure products, edible items, fruits, and vegetables on organic farming. Therefore, kind of industries is going to be developed in the next five years. The qualitative approach was adopted for the study by using a questionnaire and the total sample composed of 120 respondents among the district of Thiruvallur Furthermore, and stratified random sampling was used to collect data.