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Abstract

Integrated marketing communications (IMC) has become a significant model of development in the marketing control. The necessitate for an business to properly manage its marketing communication strategies in order to convey plain, reliable, competitive messages about itself and its products has become greatly vital today for every result driven group. It has influenced thinking and acting among all types of companies and organization facing the realities of competition in an open economy. The stages of IMC have been origin from passive consumption to active participation and mobile web marketing.

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