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Abstract

Competition defines current business equations.It is multifaceted, impactful and yet obscure in nature. Rapid change and innovation in technology has transformed business in thenew wayswith whichbusiness operatesin competitive environment.The pace and magnitude of revolutionis so enormous that great unprecedented mutationhas taken place so far. The old rigid policies and huge system structures are collapsing and creating new challenges for top-notch business giants. It’s a big challenge for juggernaut-businesses to become more agile, pliable and flexible. We must focus on revolutionizing business organizations.A paradigmatic shift is needed to restructure very DNA of organizations.Then, it is important to understand business, its environment, the reinforced challenges and hurled constraints. Then, we must be tunedto rejuvenate innate milieu of organization in response to the external environment.

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