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Abstract

The hotel industry is one of the fastest growing sectors of the economy. The hotel industry alone is a multi-billion dollar and growing enterprise. Good quality products and services at affordable prices should be the USP of any successful venture and hotels in the country looking forward for the same. Hotel today not only cater to the basic needs of the guest like food and shelter but also provide much more than that, like personalized service. Today, the hotel industry is facing an increasingly competitive market that pushes the hotels to have a greater need to differentiate for their customers. In order to survive in this present world of competition, hotels will have to formulate marketing strategies in a way to not only woo customers toward them but also retain them.Indian tourism and hospitality sector has reached new heights today. Travellers are taking new interests in the country which leads to the upgrading of the hospitality sector. Even an increase in business travel has driven the hospitality sector to serve their guests better. Hospitality Industry is closely linked with travel and tourism industries. India is experiencing huge footfalls as a favourite vacation destination of foreigners and natives and the hospitality industry is going into a tizzy working towards improving itself. There is tough competition in hospitability industry. The hotelier has to use various Promotional Strategies to attract the customer. In this research, researchers have tried to find out various strategies adopted by the star hotels regarding to Promotion.

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