Main Article Content
Abstract
Demonetization of Indian currency leads the acceptance of digital payment in India. Digitization and Go cashless scheme has been extensively pushed by the Indian government to regularize and smoothen the cash transaction after demonetization. The demonetization consequences give extraordinary growth in digital payment such as E-banking, Mobile banking, Card transaction etc. Unified Payments Interface (UPI) is one of the fastest growing digital payment system through which a user can both send and receive money through a Virtual Payment Address (VPA).Uniqueness of UPI over other digital payment methods like 24*7 and 365 days availability, Easy and convenient to use and secure gateway attracts the customer’s of service sector.
This research was mainly focused to study the gender perception (service sector) about various dimensions of UPI like Adoption, Speed & availability, Security, Ease of Transaction, Convenience, Traceability and Satisfaction. For this research primary data was collected through structured Questionnaire contains 5 point Likert scale from service sector and secondary Data collected from Government Reports, Website etc.
This research concludes with many aspects of use and adoption of UPI through comparison between gender perceptions in service sectors. The results of this study add to our knowledge about acceptation of UPI and its usefulness in cashless and immediate transactions that influence the service sectors customers. The research concluded that customer of service sector is more swing towards the adoption and usage of UPI and there will be no difference in both male and female in adoption and use of UPI.