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Abstract
Today the use of social media has great importance due to the growth of internet-accessing population, as well as the increasing demand for instant communication. The importance that social media has gained today is the consequence of years of technological innovation and development and the generation of new age communication methods over online platforms. India is poised for rapid advancement into a new phase of political mobilization through social media into different forms of new age political campaign and activity. India is world number two in terms of internet usage just after China. This paper will shed light on the social media usage pattern for political mobilization.