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Abstract

In this Modern world, transport plays a vital role. Road transport plays a larger role in the      recent years. The user prefers this because of its availability, adaptability to individual needs, door to door services and reliability. Of these cars is a very essential transport mode to travel from one place to another place. The present research on “A Study on Customer satisfaction towards Maruti Suzuki cars in Chennai city” has been prepared to study the Factors influencing buying decision of customers and their level of with regard to Maruti Suzuki  cars in Chennai city.  Customers are the end beneficiary of all retail activities. No matter what type of cars the customers use, it has to satisfy the customers’ needs. Keeping this in mind, an attempt has been made to examine the factors influencing the customers to choose Maruti Suzuki as their car. The present study is purely based on the primary data and is confined to Chennai City, India. The data was collected through questionnaires.

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