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Abstract

In the past few years the phenomenon of Social Commerce has gained a lot of momentum and had become a global interest for marketers, business and researchers alike. Over the past years, the social activities over the internet has increased tremendously. People are more on internet, for that matter on social networking websites then on any other websites. This has paved way for new business opportunities. One of these new opportunities is Social Commerce, which is a branch of E-Commerce. Social Commerce is a way of doing commerce activities (E-Commerce) over internet with the help of social media. This paper aims to study the concept of Social Commerce, describe it characteristics and to put more light on the potential future directions.

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