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Abstract
The Co-operative banks are playing important role in the Indian Financial System and also the well-being of rural people. These banks are providing loans to rural people for their economic stability. The service sector has tremendous development due to their differentiate service. In order to retain customers the organization wants to provide facilities. For this purpose the organization treat their existing customers in a better way than finding new customers. Customers are always taking the service marketing with a lot of expectation. These expectations can meet by the organization by providing services marketing with personal consideration.