Main Article Content
Abstract
Advertising in the modern world has occupied a different place in the households of ordinary people. It has become an important way of communication. Not only does it reach every house in the world but at the same time it influences and manipulates the decision of the ordinary people. Language plays a crucial role in advertising as it allows the advertising to be unique and influential. The paper aims to analyze the language of a few selected advertisements and discuss essential characteristics of advertising language in the mass media in order to understand how it reaches the target audience.