Emergence of shopping mall in twin cities: Transformation in consumer culture in Context of Consumer culture

Abstract

The influence of mass communication on consumer culture in the age of globalization is considered a major issue of discussion. There is a nexus between the terms globalization, communication and consumer culture. Communication has been playing dominant role in shaping consumer culture through its pervasive textual and visual content. The communication systems (print, electronic and internet etc.) are seen today as playing vital role in spreading globalization, facilitating flows of information across the countries through social media, television channels, online and print news media and films. Before globalization main stream media spread is limited to national or regional level and in very few instances international level also.