Main Article Content
Abstract
The market activity depends on the investors. In any well developed or developing market the role played by the retail investor is very crucial for the growth and development of the same. Unless there is an active participation and support from them, the market will not be able perform the function of price discovery. And hence it becomes imperative to understand the attitude & investment behaviour of the investors, their preferences and expectations. it is very evident that the majority of the investors (122) constituting (50.84%) are investing in both primary market and secondary market. Only In primary market 10.83% (26) of the investors are investing and 38.33% (92) Investors are investing only in secondary market in PSU stocks.