Main Article Content
Abstract
Today, we find that the hospitality industry has flourished and become a major source of revenue generation all over the world. The growth of hospitality industry led to emergence of many hotel chains in India. The increasing competition and over supply of rooms has led to fall in the prices of room rates thus affecting the room revenue, average room rate and revenue per available room in all major cities of India. This condition has compelled the hotels to work on strategies and techniques to maximize the room revenue. Upselling is one such strategy. The paper will put light on the concept of upsell gradient in rooms division which will help us measure performance of upselling done in hotels and in terms profit.