Main Article Content

Abstract

Various studies consider location as one of the important element that contributes to easy access to large number of customers, recognition of brand ultimately increasing market share and profitability for any retail business. This research work is based on the importance of restaurant’s location for small business. The primary purpose of research is to provide insight on how important is the location of the restaurant by understanding the factors that influence the success or failure of the business. The study will also help to understand what factors can be ladder to success even in remote location which is not good for any business.

Article Details