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Abstract

A market analysis provides information about industries, customers, competitors, andother market variables. It can also determine the relationship between supply and demand for a specific product or service. Based on these insights, it can make more informed decisions about possible marketing strategies.Market analysis is a large part of market research and an important component ofa business plan. In this plan, business founders document their business idea in writing. During the course of the market analysis, a specific market is taken into account. With the help of the results displayed, companies can identify the opportunities and risks of that particular market. The target group forms the basis of the market analysis. This paper is the study on market analysis for airtel in corporate. The study is intended to identify the market share for airtel and the brand awareness for airtel in corporate. The study was conducted in the large and medium scale enterprises in Tiruchirappalli. The satisfaction and dissatisfaction factors for mobile services in corporate are identified. The inducing feature expected by the corporate is also identified. This study also helps to identify the potential customer for airtel in corporate and to identify the service needed for the corporate. The study was conducted in, To identify the brand awareness for airtel mobile services rendered to corporate. To identify the market share for corporate mobile services. To identify the satisfaction and dissatisfaction factors of mobile services used by corporate. To identify the potential customers. To give suggestions for filling the market gap. Finally, suggestions were given to bring improvements in the existing level.

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