Main Article Content
Abstract
Every person simultaneously is a consumer of some brand of products or other. The choice and the usage of a select brand by the consumer over a period exaggerated by the quality benefits offered by the brand in particular, when it is concerned with the brand of personal care products. Indian circumstances, awareness of a particular brand is significant because Indian customers rely on the insight of their friends and relatives before buying or using the product (Brands). This Paper discusses the marketing strategies and its implications of branded herbal products in India. The main objective of the paper covers consumer buying strategy, the consumer buying process, Factors influencing consumer buying behaviour, Marketing strategies of Herbal Products and its implications.