Main Article Content
Abstract
Customer perception is a marketing conception that includes consumer’s impression, consciousness or willingness about a company. This paper aim to analyze the customer’s awareness towards online insurance services of ICICI provident life insurance and to evaluate the problems of customers in availing the online insurance services of ICICI prudential. There is no doubt that the online insurance services has its own stand in the economic development and also enhances the growth of online insurance services by satisfying the need of the customer. There is a tremendous change in this digitalized era that majority of the people prefer online transaction rather than then the traditional ones.So the urge of upgrading the online services, providing the proper guidance about the online services, managing customer relationship and also being innovative in meeting the customer requirements has become so vital which would definitely drop ship the growth of the company and satisfaction of the customers.