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Abstract

Last few decades have seen growing importance on the perception of green marketing.  Green marketing is important impact of consumer purchasing behaviour. This research paper is an effort to study the customer purchasing performance near the green market products in Chennai city. The leading detached of this research is to study the approach and behaviour of purchasers near green goods in FMCG The information was composed from 100 respondents. Secondary data was composed from the obtainable literature bases. Therefore green marketing goals to offer high data to people and also provides customers high decisions to change over to green lifestyle.

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