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Abstract
Customers derive satisfaction from a product or a service based on whether their need is met effortlessly, in a convenient way that makes them loyal to the firm. Customer satisfaction is the best indicator of how likely a customer will make of purchase in the future. Customer satisfaction is the metric you can use to reduce customer. By measuring and tracking customer satisfactions one can put see new process in place to increase the overall quality of the customer service. Satisfaction plays a signification role in how much revenue a customer generates for the business. It reduces negative word of mouth and it’s cheaper to retain customer than acquire new once.