Main Article Content
Abstract
The present study is done to observe the influence of investor’s behavior on their investment decisions. The study encompasses behavioral summaries of individual investors, institutional investors as well as financial advisors. The influence of psychological and emotional aspects along with challenges encountered during investment decisions are addressed in this study. The cash flow and risk factors play a major role in financing and investment decisions. Questionnaire method has been adopted for accumulating data from equity investors. Primary data were analyzed through analysis of frequency, mean and regression. Findings argue that herding and prospect factors influence the investment pattern of the investors.