Main Article Content
Abstract
The article builds on Learning by Design and the ‘knowledge processes’ to describe ‘how’ learning occurs, while presenting a career model to theorise ‘what’ students know – the ‘knowledge assets’ – when learners produce digital and multimodal texts. Changes in consumer behaviour require forms to rethink their marketing strategies in the digital domain. Digital Media personnel are responsible for “planning, developing and directing multimedia, graphics, layout, interactive media, animation and/or digital film projects. “ To improve digital marketing engagement, markets must focus on relationship-based interactions with their consumers. The power to influence others in ever expanding social networks in the new knowledge economy is tied to capabilities with digital media production that require increased technological knowledge.“The growth of the Internet and the expansion of the World Wide Web (the graphical portion of the Internet) have generated a variety of occupations related to the design, development and maintenance of Web sites and their servers. This article draws on research in primary classrooms to examine the repertoires of crossdisciplinary knowledge that literacy learners need to produce innovative digital media via the ‘social web’.