Main Article Content
Abstract
Now–a-days due to globalization, technology innovation and life style and consumption pattern, busy working schedule makes the individual to buy the product through online. Digital marketing has been considered a new form of marketing and providing lot of advantages to the consumer directly with variety of products at lesser price. At the same time consumer unable to prepare the food in the house instead they preferred to buy the instant food can be prepared at any time at any place. The main objectives of the study are to analyze the consumer’s level of satisfaction on using instant food products and consumption pattern. The data for the study has been collected in primary nature through issue of questionnaire using sample size of 160 respondents. The statistical tools namely simple percentage and Chi-Square test are employed to analyse the data using SPSS 20. The study concludes that the educational qualification, occupation and type of family of using instant food products are associated with consumers level of satisfaction on instant food products.