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Abstract

Due to the increase in the share of online advertising out of total advertising market, beliefs about online advertising, especially about the companies using it, have become important for assigning marketing strategies. The main objective of this study is to know the student's belief about companies using online advertising vs. who use traditional to seek whether what is more convenient for students to get information to, the modern or traditional way of advertising .Results indicate that beliefs of students about companies using online advertisements are more favorable as compared to companies not using it and different for consumers with different demographic profile.

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