Main Article Content
Abstract
Banks have their own significant role to play in the economic system of any country. Various types of banks perform various functions according to their prescribed roles defined by their Memorandums and Articles of Association. This study measures the reliability service quality of ICICI Bank and its impact on overall service quality perception of customers in Nagapattinam District. . Indian banking has aided the economic development in an effective way during the post-independence period. The banking sector has shown remarkable responsiveness to the needs of the planned economy. It has brought about a considerable progress in its efforts at deposits mobilization and It has taken a number of measures in the recent past to accelerate the rate of growth of deposits.