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Abstract
Flourishing cosmetic industry necessitates a marketer to know the current trend of Indian cosmetic brands among men. As per the recent survey by RNCOS, cosmetic industry is really doing well and at the boom stage due to the influence of western philosophy, cultures, aggressive marketing of cosmetic brand, concern for own beauty and personality. The Indian Cosmetic market is likely to register a compound annual growth rate of around 17% during 2011-15. It is estimated that male cosmetic brands constitute 1/3rd of total cosmetic market in India and this gives rise to the emergence of special male cosmetic brands in India. It’s been also forecasted that such segment is likely to grow at CAGR more than 18% (RNCOS report). So, in order to offer more insights on brand loyalty for cosmetics among men, had undertaken ‘A Study of Brand Loyalty for Cosmetic Products among Men’