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Abstract
Milk is always manufactured and consumed in bulk in India. But with the rise in disposal incomes, the demand for milk and related items are on continuous rise .Milk is said to be among the most important parts of the diets of an Indian after wheat and rice. Milk and milk products provide essential nutrition to all walks of life. It provides livelihood to millions of small and marginal farmers in the state. This is a descriptive study aiming at assuming the level of customer satisfaction and factors that influenced the brand loyalty for packaged milk in Kancheepuram. The researcher has selected 100 respondents as sample size with the help of convenient sampling method. The primary data was properly collected with the help of the questionnaire and tabulated by using the simple percentage method. To conclude this study, the maximum numbers of respondents are loyal towards their brand and are not willing to change their brand.