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Abstract
Consumer behavior is stated as the behavior that consumer display in searching for, purchasing, using, evaluating, and Consumer purchase decision disposing of products, services and ideas that they expect will A decision is the selection of an action from two or more satisfy their needs. The study of consumer behavior is alternative choices. Consumer decision to purchase the concerned not only with what consumers buy, but also with goods from the available alternative choice is known as why they buy it, when and how they buy it, and how often "consumer purchase decision". The various options of the they buy it. This paper found that consumer preference towards various brand of shampoo in Chennai district,