Main Article Content
Abstract
Today’s world scenario is changing very rapidly in all aspects such as social, political, economic, technological, financial etc. Thus, the taste, preference, lifestyle and trend of human being are also changing hurriedly. Online banking system is preferred to traditional banking system in this modern society. Technology has proved in all areas such as geographical, legal and industrial barriers and has created new products and services. Banking industry has all of a sudden attained a great stage of boom. Being an up-to-date and brand –new customer, they seek and demand world class products. Of course as per this expectation, the competitive advantage lies in delivering top most and a classy service to the customers. The need to achieve customer satisfaction lies in its ability to distribute better quality products and services to the customers. Hence, Satisfying the customer is considered as a pre-condition for customer retention, trustworthiness and expedience which ultimately helps in realizing the goals of profitability, market share, growth, return on investment, productivity etc. Service quality has become one of the highly debatable topics in marketing theory. There is a wide range of literature on customer satisfaction and service quality though both are different concepts but are closely related to each other. In order to judge the link between two, a profound study of both concepts is required. So, this paper strongly emphasizes the various variables that influence the customer satisfaction in E-banking.