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Abstract
The global investment landscape has changed dramatically with the rapid in the investment sector. Investor Vigilance is regarded as essential milestone for long term sustainability. Every investor runs investor marathon, dreaming to beat the market and being super investors. Investors spend an inordinate amount of time and resources in this endeavor. Fluctuations have become the “Hallmark of the investment market”. Consequently, many fall an easy prey to the magic bullets and the secret formulae offered by financial agents pushing their products. Investors constantly seek to their portfolio asset - picking abilities, so they can become wealthy quickly. Investors prefer to make investments in assets that are risk free. An investor might have high income, be well educated, salaried and independent, yet they are conservative in investing. As such, ‘Play Safe’ is the strategy that drives the individual investors.