Main Article Content
Abstract
The research paper delineates various involvement of the effects and consequences of e-retailing on business. The study portrays aspects of accounting, management and multiple computer software to deal with e-retailing as we say e- commerce in the modern era. This happens to be a fascinating medium of conducting business over internet. The emerging trend has taken over the market since the huge population of the world has to work effectively to meet with everyone’s need by consuming less time and manoeuvre unlike the traditional way of making business offline or in small outlets. The use of electronic means in every aspects of life has been substantial in everyone’s life. Every single activity we execute demands use of e-means. The trade system in India has a great history right from bartering to wholesaling and retailing to consuming. The process of e- commerce has made our life easier as everything is at our door step with multiple opportunities to choose the right thing. Online shopping is a trending platform which allows us to interface with endless number of goods at affordable price on different websites. The e-commerce websites have divergent impacts on existing markets. The paper would discuss the challenges and opportunities of e-marketing.