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Abstract
The service sector plays a key role in contributing to economic development included in the service sector are tourism, hospitality, health, education and entertainment & media etc. In India we have so many service sectors out of which one of the well known and fast growing sectors is the entertainment and media sector. The entertainment and media sector further subdivided contributes a fair amount to the service sector in India. Through leaps and bounds this service sector has grown into heights and now stands tall as one of the noticeable sector in our country.Name and fame is at the back of mind of any person who wants to enter into entertainment and media sector and this is one of the favorable situations for the rapid growth of this sector. Technologies role in the growth of entertainment and media sector is humungous. They have given a different dimension to one of the oldest surviving service sector. SWOT analysis is an effective way to analyze the strength, weakness opportunities and threats. In my paper a brief overview of the entertainment and media sector has been explained with SWOT analysis done on the same which in turn gives an idea as to how the sector can be improved and can contribute to the overall income of the service sector in India. Various segments that is been studied in this article include TV, Print, Films, Radio, Music, Animation, Gaming etc. The research methodology used in this article is descriptive analysis and tools like percentage analysis, trend and Compound Annual Growth Rate (CAGR) are used.