Main Article Content
Abstract
Marketing is the process of planning and executing the conception, Pricing, Promotion and distribution of ideas, goods and services to create Exchanges that satisfy individual and organizational goals. In this study the researcher made an attempt to find out the impact of channels of distribution of LG TV. A lot of suggestions were made to improve the distribution network by the researcher. The researcher made an attempt to find out the purchasing decisions and the perception about LG TV with that of its customers. To sum up measures for improving sales and service with regard to dealer and the attributes of customers are found and suggestion for improvement were made.