Main Article Content
Abstract
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertisement.The current study is being conducted to analyse the awareness level of green marketing among the respondents. The study also helps in determining the attitude and perception of respondents towards the adoption of green marketing in India. Lastly the study will help in analysing the relationship between demographic variables and level of awareness towards green marketing among the respondents. The study will be carried out by taking the survey of 100 respondents by non-probabilistic convenience sampling method from Bangalore city by using structured questionnaires and interview technique.