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Abstract

Indian pharmaceutical market is changing with the technological advancements. Digitalization has made pharmaceutical products available any time anywhere. Prices of medicines are almost same; there is no price competition in this sector. In this scenario, everyone is trying to provide better facilities like quick home delivery to its customers. This paper investigates the customers’ awareness, preferences and satisfaction about home delivery services available for pharmaceutical products in Nashik city, India. The data for research was collected from 50 Units (sample respondents) residing in Nashik city, India. From the study it is found that customers’ are aware and prefer home delivery services available for pharmaceutical products. Customers’ are highly satisfied with home delivery services available for pharmaceutical products.

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