Main Article Content
Abstract
Tourism has become a popular global leisure activity. Travelling and Tourism has been a central part of Indian Culture and Tradition. Tourism industry is most vivacious tertiary activity and a multibillion industry in India. This paper attempts to probe the prospect of tourism in Kerala, Kumarakom which can help in shaping our society. Tourism in Kerala has seen exponential growth in the recent years. Kerala is one of the most preferred destinations for both overseas and domestic travelers. Tourism is considered as one segment that shall boost growth, contribute foreign exchange, augment employability and result in community development. The most important dimension of tourism is the cultural exchange among various races that visit the country and the cross-cultural interface that shall pave way for universal peace and harmony. There is vast scope tourism in Kerala. The surging tourism growth of Kerala, has brought in a burgeoning demand in accommodation and infrastructure facilities, the lack of which are posing a major hindrance in further enhancing the State's successful growth story. The government should encourage private enterprises to promote tourism in various less popular areas. For developing tourism in such areas, we need to understand the environment, demography, socio-culture, economic and political background of any place for making it an attractive tourist spot. To develop a strategic marketing plan for tourism we have to understand the target customer their needs and wants and how to match it with our tourist spots infrastructure.