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Abstract

Design/methodology/approach –Basically the research is qualitative research type. The researcher has adopted the descriptive research method for this study.  Data collection : Primary data and secondary data collection was made, on which primary data was collected  by issuing questionnaire to the respondents which is inclusive of  employees of Investment and Finance Company Chennai, only. Sampling Method: Complete enumeration method was used in our study, Covering the units of employees working in Investment and Finance Company Chennai. Findings – From the research we here to conclude NBFC’s offers wide product segment to the customers, this offers a greater choice to customer. This firmly helps the firm to strengthen their CRM. Originality/value – This paper communicates the ways and means credit risk can be managed.

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