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Abstract
In Today’s world, the Internet has grabbed the mind of retail sellers. Global digital measurement and analytics firm Come Score has conducted a survey. A survey concludes that India has become the world’s third largest user by passing Japan after China and USA. This new era of E-Commerce has focus on understanding the consumer’s perception about “Online Shopping”. Thus it is required for E-tailers to know, understand the relationship between service quality, customer satisfaction, trust and their purchase Behaviour. E-shopping or online shopping now a days, have become a more convenient and popular way of doing shopping for the consumers. This new shopping technique is innovative in nature. As compared to traditional way of doing shopping, it not just brings an incredible number and extensive variety of stock to the purchasers; additionally offers a far reaching market and endless business opportunities.