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Abstract

It is the dream for every human being to earn more and to invest hardly earned money so that they can reach their financial goals. Two decades ago the most safest and fair return on investment place are the Banks. Investors are more concern about the safety rather than the multiplication. But present scenario reveals the changing tendency  of the investors about their perception towards investment. The port-folio available for the investors to invest their savings are such as Bank Deposits, Shares, Debentures, Bonds, Government Securities, Mutual Funds Gold and Silver, Real estates, etc. Due to globalization and the increased capacity of earning, investors are inclined towards such type of investment which will work harder for their savings and fetch them good return. Mutual funds are one of the best choices which will fulfill their expectation. The objective of the research is to throw light on the concept of Mutual Funds and what are the key factors that will be taken into consideration by the investors before making their investment in Mutual Funds.

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