Main Article Content
Abstract
Now a days, technology has been spreading across areas like business, productivity, Enhance communication and Heighten purchasing capacity. Over 4.33 billion people were active internet users on 2019. Internet is very useful for all the people. E- Marketing is internet marketing or E- Commerce or online marketing. It is connected with business to business, business to consumer, consumer to business. E- Marketing is very big challenge in to days business to meet their potential customer and make to the satisfaction. This paper is analyzing of E- Marketing opportunities and challenges in India. The paper has identified which is challenges in modern technology and concluded that E- Marketing is the opportunities as it has been used like business especially in online purchases.