Main Article Content
Abstract
The customer satisfaction is the degree to which customer expectations of a product or services are met or exceeded . It is seen as a key performance indicator within business. In a competitive market place where business completed for customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy .The online shopping is the process whereby consumers directly buy goods, services. This online shopping is the process of buying goods and services from merchants who sell on the internet .The shoppers can visit web stores from the comfort of their homes and shop as they of the computer. The study is undertaken to understand the online shoppers through a self –constructructed questionnaire of 50 in the respondents. This study is undertaken with a view to understand the customer satisfaction towards online shopping in Alangulam Area. It is analyzed by using percentage analysis and ranking technique Chi – Square value.