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Abstract

In recent years, there has been increasing concern over the stress at the work place i.e. Occupational Stress. The marketing environment today is extremely competitive. There are large number of companies including Multi-National Companies operating in almost all fields of marketing like Banking, Insurance, Telecommunications, Information Technology and other service sectors. In an effort to meet the challenges / threats posed by all these players, Today‘s Marketer is under tremendous pressure and stress. Coupled with competition, the easy availability of large variety in goods and services enhances the marketer‘s stress. All this about stress accounts for its popularity and importance as a research theme in several disciplines including Medical Science, Neurophysiology, psychology and Business Management. Fundamental utilitarian and academic concerns have produced a number of studies on stress. The concept takes on different meanings depending on the problem under investigation, the methods used and the theoretical orientations and personal preferences of investigations. The outcome of present study helps to understand the cause of stress among the employees of Private life insurance sector, and also reveal the various occupational stresses.  It also help to correlate the application of occupational stresses become a common problem in the work places on real time situations.

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