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Abstract

The household sector represented by individuals occupies a strategic place among various economic units in a country as it contributes substantially to the domestic savings efforts. An understanding of the savings behavior of this sector is of crucial importance in devising appropriate savings policies. A number of investment avenues are available before the individual investors. Among them shares are considered as best investment avenues since they offer higher rate of return, risk bearing capacity, investors awareness, selection of investment pattern, the researcher was taken by attitude of the individual investor’sbehavior in Chidambaram Taluk of Cuddalore District, Tamil Nadu. The attitudes of the sample individual investors have adopted assessed with the help of five point scaling technique.

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