Main Article Content
Abstract
The state Odisha has truly all the resources of tourism enjoyment and pleasure for tourists. Since the time immemorial the state Odisha is famous for its religious tourism as well as wildlife, eco tourism, heritage, beach tourism and many others. Odisha proudly offers an enchanting and delightful experience and pleasure to the discerning tourist all across the globe. The exuberant culture, the pristine heritage, the colorful fairs and festivals and soul touching music and dance allures millions of tourists every year to this state. The exquisite and exclusive art and crafts in the forms of metal craft, silver filigree, patta chitra, pipli chandua has a worldwide recognition which really signifies the very essence of Odisha’s tourism .Another important segment of the Odisha tourism is being contributed by the tribal population which constitutes one fourth of the state’s population. Though the modernization has touched the every aspects of Odisha tourism, but still the tribal communities of Odisha has retained their core human values in the form of colorful tribal dance and music, art and crafts, traditional food, lifestyle and culture. In recent past the growth and development of Odisha tourism has taken a giant leap, but a very less attention has given to the marketing and promotion of tribal tourism of Odisha in global tourism map. Hence an attempt has been made to showcase or bring into lime light of Odisha’s tribal tourism by proper marketing strategy in order to make Odisha as a brand destination of tribal tourism.