Main Article Content
Abstract
Green marketing is the marketing of environmentally friendly products and services. Nowadays people started to realize their rolesand responsibilities. The current study introduces the concept of green products and looks into various ways in which different consumer satisfaction is related to the concept of green products. Green marketing involves the purchase and sale of more eco-friendly products. In this study 200 respondents taken as a sample for doing research. The data required for this study is collected from a structural questionnaire. Simple percentage analysis and Chi-square tests are used as tools for analysis of this study.