Main Article Content
Abstract
This article attempts to understand the constructs of impression management strategies adopted by academicians. It presents a framework model of the constructs, with the reviewed literature on impression management. The model conceptualises the constructs of impression management, as the power of the individual and the sex difference. The main factor, motive of the individual sets the context of choice of impression management by the academician, whether it is hard or soft influence tactics to be adopted for the desired impression to be created. The model also adds another construct, knowledge and competence of the academician to create an impression as for an academician it is the most important factor that creates high standards about them. Therefore the proposed framework contributes on understanding the constructs of impression management and why are they employed.