Main Article Content

Abstract

Online shopping has become increasingly popular, due to convenience and often lower prices. Especially in the holiday season, online shopping saves an individual from the hassle of searching several stores and then waiting in long queues to buy a particular item. The “Collins English Dictionary” defines “lifestyle” as a set of attitudes, habits or possessions associated with a particular person or group. A lifestyle brand is a company that markets its products or services to embody the interests, attitudes and opinions of a group or a culture. Lifestyle brands seek to inspire, guide and motivate people, with the goal of their products contributing to the definition of the consumer’s way of life. This paper studies the online shopping behaviour among the teenagers towards lifestyle products in Killiyoor. The objective of this research identifies the perceived risk and psychological factors, located in online shopping and it influences the online shopping behaviour among teenagers towards lifestyle products.

Article Details