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Abstract
The case was drafted by the students of XIME Bangalore as part of Retailing Elective Course under the supervision of faculty member Dr. N. Meena Rani. The case basically elaborates the policies and practices of the French sports goods retailer –Decathlon, factors contributed to its success, its marketing strategy and the like, largely focusing on its Indian operations.. It was largely based on published sources of information like financial dailies, interviews by the company executives to various channels and some sources of primary data like the students’ interaction with store executives in some stores located at Bangalore, and their personal observation. The case is being only for academic purpose.