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Abstract
India is predominantly an agricultural country. Nearly 40% of the country’s national income is derived from agriculture and its allied activities Despite major emphasis on the industrial development, agriculture continues to occupy a place of pride in our economy. Agriculture is India’s big economy. Although the share of agriculture in the total national income has been gradually decreasing on account of development of the secondary and tertiary sectors contribution continues to be significant. Agriculture provides the principal means of livelihood for over 58.4% of India’s population. The Objectives of the study are (i) to study aims the different types of Paddy cultivation in Tamilnadu; (ii) to study the marketing of Paddys in Tamilnadu and (iii) to find out the price fixation between verities of Paddys in different types of Paddy Marketing. Interview technique was adopted for collecting data from the Paddy farmers of various geographical locations in Tamilnadu. A survey was undertaken covering 100 Paddy farmers among these study, using simple random sampling. The study concluded that around 49.42 per cent of Paddy growers sold their nuts through village traders followed by wholesalers (40.94 per cent). This indicated that marketing system of Paddy in Tamilnadu is in the hands of village traders and wholesalers. Though the price received by the growers was highest when produce was sold directly to consumer but quantity sold.