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Abstract
Mango is called the King of fruits. The world mango production averages 22 million metric tons per year, of which India contributes 12 million metric tons. India is the world’s largest producer of mango in the world, contributing nearly 52% of the total world production. Nearly 1000 varieties of mango are produced in India. In 2017 Mango production in India was 19.5 million tons. Karnataka accounts for 7% of the horticultural output of India, $ 6 billion worth of horticultural crops and 16.2 million tons of horticultural production in 2013-14. Karnataka’s Horticultural products contribute 5.74% to the State’s GDP (Economic Survey 2015-16), and 40% share to the economy of agriculture and allied sectors in the state. Farmer Producer Organisations (FPOs) create collection centers, cold storage facility, refrigerated transport facility, processing and value addition centers. The annual value of the horticultural produce in the state is Rs.35,307 crore. The average productivity of horticultural crops in the state is 8.46 metric tons per Hectare. The state has the capacity to grow more than 800,000 tons of mangoes every season. But it produced hardly 1866.23 metric tons from an area of 1,73,080 Ha in 2018-19.
Value chain analysis helps ensure a better price for the farmer’s produce by identifying and systematizing different stages/processes involved in taking the produce from farmer’s field to the consumer. Value chain analysis assumes greater significance particularly in the case of perishable products like vegetables, fruits and flowers in which unorganized disposal of the produce by the farmer results in a negligible share of the consumer’s price, and the market intermediaries gobbling up the lion’s share.
Key words: Value chain, Value chain analysis, post-harvest management, grading.